Nubank, Brazil’s fintech powerhouse serving over 85 million customers, has taken a bold step in strengthening its presence in the cryptocurrency space. Through its digital asset division, Nubank Cripto, the neobank has added four new tokens—Cardano (ADA), Algorand (ALGO), Cosmos Hub (ATOM), and NEAR Protocol (NEAR)—to its growing portfolio.
With this strategic expansion, Nubank now offers 20 different crypto assets, including widely recognized tokens like Bitcoin (BTC), Ethereum (ETH), and the stablecoin USDC. This move reflects the bank’s commitment to making cryptocurrency accessible to its broad user base.
Strategic Crypto Expansion Continues
Thomaz Fortes, who leads Nubank’s crypto and virtual assets arm, confirmed the company’s vision of continuing to scale its offerings. “We plan to continue expanding our selection of tokens throughout the year,” Fortes explained, emphasizing that each asset undergoes careful analysis before inclusion.
By focusing on thoughtful curation, Nubank aims to maintain user trust while embracing innovation. This approach allows the bank to stay competitive in Latin America’s fast-growing fintech and crypto sector.
USDC Yield Feature Strengthens Wallet Engagement
In January 2025, Nubank enhanced its crypto services by introducing a 4% fixed annual yield on USDC holdings. All crypto wallet users with at least 10 USDC in their accounts automatically qualify for this feature, which distributes earnings daily. The flexible system enables users to activate or pause yield generation through the Nubank app.
This development aligns with the bank’s broader goal: creating user-friendly, benefit-driven financial tools that bridge traditional banking and emerging crypto trends.
Nucoin Experience Shows Risk-Aware Approach
Not every crypto initiative has progressed without challenges. In September 2024, Nubank abruptly halted Nucoin trading, citing the need to protect users from increased market volatility. Originally launched in 2022 on the Polygon network, Nucoin functioned as part of a rewards system, offering customers various perks like discounts.
While this pause highlighted the risks inherent in crypto projects, it also showed Nubank’s willingness to prioritize customer safety over unchecked expansion.
